MUSIC SCHEDULING UNIVERSITY

The Professor:

Another Music Scheduling University session coming soon!  Check back for details!

 

Phil Vavra of WLYT, Charlotte, NC says "No matter how much you know (or think you know) about Selector and programming in general, you will learn so much more with Keith Hill and Music Scheduling University."

Click here for pictures of the first Music Scheduling University session in Charlotte, North Carolina

 

The Professor Keith Hill is the World’s Leading Authority on Music Scheduling. An early user of Selector, he has also has used all the music scheduling products we have seen in the industry over the years including Mom, Auto Jock, Auto Select,  Powergold,  Generation 2,  Music Master,  Powergold For Windows,  Natural Music,  Music One and now Selector 15, G Selector and Music Master for Windows.

Besides possessing the highest level of knowledge of these software systems, Keith also knows how to get the most out of them. When it comes to music scheduling theory, Keith is the industry’s trail blazer. Beginning as a programmer, Keith was famous for creating some of the highest time spent listening radio stations in America. Whether it was making 90 songs in CHR seem like 300 or creating the impression that a classic hits station was playing 5000 songs with a library of 1000, Keith has led the way. Keith is a master at creating the impression of variety by mixing music based on certain basic codes and criteria. He knows how to make songs rotate through all day parts and hours to create an elegant history.

Keith is adept at getting the software systems to optimize artist spreads. He has been a pioneer in of the concepts of managing core artists, midline artists and fringe artists in a music library. From the fundamentals of 3 x 5 cards, to actually rotating 45 rpm records in ap boxes, to rotating songs by flipping the carts in a cart rack, Keith has studied the implications of every method of scheduling songs. You can learn these cutting edge major market principles that grow ratings for radio stations.

 

The Course:

At Music Scheduling University you will learn:

Music 101

  • The history of music scheduling
  • Sound code based or era based rotations
  • How to code a library
  • Artist spread
  • What an optimum history is
  • The key role of artist rotation and spread

Music 201

  • Tricks to get power songs to play the most and weaker songs to play the least
  • Why the software has biases that you have to fight to get what you want
  • Packeting and percentage back can be your friend

Music 301

  • How to judge and groom your log
  • Highlight and percentage based goals
  • Safety checks to perform on the log before you call it done
  • Review every history of every song and figure out your worst 5 scheduled songs and what to do about them

Music 401

  • Reports, analysis, and how to make it better for your air folks
  • What to do when you get your ratings and TSL is up or down
  • Cume is up or down and what to do with your music as the result.
  • Your competition is playing your library. What adjustments you can make to put them into a buzz saw.

You can learn these cutting edge major market principles that grow ratings for radio stations.

Keith Hill 2009